VIDEO EDITING / ICON DESIGN
CRINGE CHECK
CRINGE CHECK
VIDEO EDITING / ICON DESIGN
CRINGE CHECK
CRINGE CHECK
/ CLIENT
Le Truc, Publicis Groupe
/ CONTRIBUTION
Video Editing, Icon Design
/ TEAM
Isabelle Walton, Jake Marchant, Jared Montgomery
/ YEAR
2023
Cringe Check is a private Discord server delivering all the information on trends and cringe. Terrified your next campaign will be mocked on TikTok? If yes, you may need a Cringe Check.
Cringe Check Channel
A space for creatives to inquire about the potential mockery of their campaigns on TikTok. Response provided an assessment of whether the project is cringe-worthy or not, along with a detailed explanation. If deemed cringe-worthy, we offered insights on why it may be perceived that way and make suggestions.
Trend Alert Channel
Trends evolved, and we actively shared updates on them. Have you come across the "Ken's Job" trend on TikTok? If not, we explained what it's all about.
Translator Channel
It's straightforward. We became the Gen Z dictionary. One of the most memorable queries was, "What does 'full send' mean?"
/ LAUNCH VIDEO
/ ADWEEK (AGENCY SPY)
/ ADAGE
/ CLIENT
Le Truc, Publicis Groupe
/ CONTRIBUTION
Video Editing, Icon Design
/ TOOLKIT
Adobe Illustrator, Photoshop, Premiere Pro
/ TEAM
Anna Lyle Collett, Isabelle Walton, Jake Marchant, Jared Montgomery
Cringe Check is a private Discord server delivering all the information on trends and cringe. Terrified your next campaign will be mocked on TikTok? If yes, you may need a Cringe Check.
Cringe Check Channel
A space for creatives to inquire about the potential mockery of their campaigns on TikTok. Response provided an assessment of whether the project is cringe-worthy or not, along with a detailed explanation. If deemed cringe-worthy, we explained why and made suggestions.
Trend Alert Channel
Trends evolved, and we actively shared updates on them. Have you come across the "Ken's Job" trend on TikTok? If not, we explained what it's all about.
Translator Channel
It's straightforward. We became the Gen Z dictionary. One of the most memorable queries was, "What does 'full send' mean?"
/ LAUNCH VIDEO
/ ICONS
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