Client: Hemlibra/Genentech

READY, STEADY, LENNY

ART DIRECTION / BRAND DESIGN / CAMPAIGN BUILDING

GOODREADS

/ ABOUT THE WORK

The only phone-based game designed to help entertain and empower children with hemophilia A during their injection.

Ready, Steady, Lenny is Injection Time Turned Adventure Time.

/ ABOUT THE WORK

The only phone-based game designed to help entertain and empower children with hemophilia A during their injection.

Ready, Steady, Lenny is Injection Time Turned Adventure Time.

/ CLIENT

Hemlibra/Genentech

/ AGENCY

21GRAMS

/ CONTRIBUTION

Art Direction

The adventures in Ready, Steady, Lenny are led by Lenny the Llama, filled with interactive elements that help engage and calm children during their injection. There are 3 adventures children can participate in.

Kids start by picking out a bandage that corresponds with 1 of 3 adventures to participate in. After helping Lenny out (and receiving their injection), they can wear the bandage as a reward for a job well done.

Explore with Lenny the Llama (optimized for mobile).

/ ADVENTURE INTRO SONG

/ MORE COMING SOON