Client: Hemlibra/Genentech

READY! STEADY! LENNY

ART DIRECTION / BRAND DESIGN / CAMPAIGN BUILDING

GOODREADS

/ ABOUT THE WORK

The only phone-based game designed to help entertain and empower children with hemophilia A during their injection.


Ready! Steady! Lenny! is Injection Time Turned Adventure Time.


Shortlisted at the 2026 Cannes Lions International Festival of Creativity

/ ABOUT THE WORK

The only phone-based game designed to help entertain and empower children with hemophilia A during their injection.


Ready! Steady! Lenny! is Injection Time Turned Adventure Time.


Shortlisted at the 2026 Cannes Lions International Festival of Creativity

/ CLIENT

Hemlibra/Genentech

/ AGENCY

21GRAMS

/ CONTRIBUTION

Art Direction & Concepting


The adventures in Ready! Steady! Lenny! are led by Lenny the Llama, filled with interactive elements that help engage and calm children during their injection. There are 3 adventures children can participate in.

Kids start by picking out a bandage that corresponds with 1 of 3 adventures to participate in. After helping Lenny out (and receiving their injection), they can wear the bandage as a reward for a job well done.

Explore with Lenny the Llama (optimized for mobile).


/ ADVENTURE INTRO SONG!



/ INTRODUCTION & ACKNOWLEDGMENTS



/ QUEST FOR THE ANCIENT SHARK TOOTH



/ DINOSAUR EGG EXPEDITION



/ METEOROID MOUNTAIN ADVENTURE