/ CLIENT
Regus (Coworking Spaces)
/ CONTRIBUTION
Strategy, Art Direction, Brand & Experience Design
/ TOOLKIT
Adobe Illustrator, InDesign, Photoshop, Premiere Pro & Midjourney
/ TEAM
Anna Lyle Collett (AD) & Paris Cipollone (CW)
With a growing need for work flexibility, Regus aims to redefine the WFH lifestyle. We start by targeting both existing and potential Regus customers. Our goal? Give people freedom in the way they work.
Aimed at people during their commutes to the current Regus co-working offices.
Targeting Regus members in their already-existing coworking spaces.
Targeting managers and coworking members interested in happy hours, office retreats, and days on the water.
/ YACHTFLUENCE ON THE HUDSON
Inviting influencers to The Hudson for a #Yachtfluencer event.
Inviting existing members in coworking spaces to win a week of yacht-based work.
The Hudson is targeting to individuals who want to switch up their working routine with a professional yet relaxed environment, striking the perfect balance between the two.
Designed for collaborative group work with a bright, utilitarian aesthetic featuring curved windows, tables, and rounded chairs.
Offering a quiet, individual work environment with a warm, wooden ambiance characterized by square edges and rich wood tones.
While seated in my New York City office overlooking the Hudson River, I first thought of The Hudson looking into work culture after the pandemic. I explored how individuals are redefining their approach to work. Recognizing that work success lies in people's ability to choose how and where they work, which is how I built The Hudson. These designs were centered around the notion of revolutionizing the work landscape while preserving productivity at the same time.
Developing innovative ideas that offer a fresh perspective to existing structures excites me, as it provides people with new avenues for productivity. I'm fascinated by people, so creating human-centered designs like this really gets at the heart of my future career goals.
While seated in my New York City office overlooking the Hudson River, I first thought of The Hudson looking into work culture after the pandemic. I explored how individuals are redefining their approach to work. Recognizing that work success lies in people's ability to choose how and where they work, which is how I built The Hudson. These designs were centered around the notion of revolutionizing the work landscape while preserving productivity at the same time.
Developing innovative ideas that offer a fresh perspective to existing structures excites me, as it provides people with new avenues for productivity. I'm fascinated by people, so creating human-centered designs like this really gets at the heart of my future career goals
While seated in my New York City office overlooking the Hudson River, I first thought of The Hudson looking into work culture after the pandemic. I explored how individuals are redefining their approach to work. Recognizing that work success lies in people's ability to choose how and where they work, which is how I built The Hudson. These designs were centered around the notion of revolutionizing the work landscape while preserving productivity at the same time.
Developing innovative ideas that offer a fresh perspective to existing structures excites me, as it provides people with new avenues for productivity. I'm fascinated by people, so creating human-centered designs like this really gets at the heart of my future career goals.
