ART DIRECTION / VISUAL DESIGN

VELVEETA

VELVEETA

ART DIRECTION / VISUAL DESIGN

VELVEETA

VELVEETA

/ ABOUT THE WORK

Velveeta aims to help Gen-Z prioritize pleasure, combatting hustle culture, by integrating small moments of outrageous pleasure into work and presenting their product as a conduit for delight.

/ ABOUT THE WORK

Velveeta aims to help Gen-Z prioritize pleasure, combatting hustle culture, by integrating small moments of outrageous pleasure into work and presenting their product as a conduit for delight.

/ CLIENT

Velveeta, Young Ones Brief

/ CONTRIBUTION

Art Direction, Print Design, Interactive Design

/ TOOLKIT

Adobe Photoshop, Midjourney

/ TEAM

Anna Lyle Collett (AD) & Paris Cipollone (CW)



Introducing the latest installment of That's La Dolce Velveeta - 'work with passion, live with pleasure.'

Velveeta wants Gen-Z to live a life full of outrageous pleasure, but how can they do this when they are working more than ever, especially compared to our European counterparts? We show Gen Z, through print and interactive mediums, that work doesn’t have to be devoid of pleasure. Work can be a place where the small moments of pleasure live outrageously. And with Velveeta, you can savor these small yet outrageous moments of delight.


/ OUT OF HOME


/ INTERACTIVE EXPERIENTIAL

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