STRATEGY / ART DIRECTION / BRAND & EXPERIENCE DESIGN

WARBY PARKER WANDERER

STRATEGY / ART DIRECTION / BRAND & EXPERIENCE DESIGN

THE HUDSON

/ ABOUT THE WORK

Creating an in-store experience for children that educates and engages them while their parents shop

/ ABOUT THE WORK

Creating an in-store experience for children that educates and engages them while their parents shop

/ CLIENT

Warby Parker

/ CONTRIBUTION

Strategy, Art Direction, Brand & Experience Design

/ TOOLKIT

Adobe Illustrator, InDesign, Photoshop, Premiere Pro & Midjourney



Warby Parker is geared towards adults, BUT what about when parents come in-store with their children? How might we create an in-store experience for children that educates and engages them while their parents shop, considering that parents will want their child with them while shopping, but keep them busy at the same time.


/ CAMPAIGN

Aimed at people during their commutes to the current Regus co-working offices.